MakeUp in World

2025 June, 18 & 19

From 9am to 6pm - Carrousel du Louvre, Paris

Badge Request


Traceability and Transparency: new technologies that reconcile supply chain & consumer facing (consumer engagement)

Wednesday 29 May

Traceability, Transparency, Digital Passport, Augmented Barcode… How to navigate? Do transversal solutions reconciling the issues upstream and downstream of the value chain exist? Will the barcode become the Marketing department’s best friend? Come take part in our panel discussion around the perfume brand Bastille Paris case study!

Annie Begnaud


ab agency

Sophie Maisant

Co-founder & CEO

Bastille Parfums

Laurence Azoulay

Community Leader

GS1 France

Raphaël Bonnici

Market Development Manager

Avery Dennison