MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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A subtle mix of business, conviviality and expertise, this is THE secret formula of MakeUp in NewYork you will never experience anywhere else!

MakeUp in NewYork, has been gathering and inspiring the international beauty community for over 11 years to co-create and together, imagine future solutions to the major challenges of the industry and build the cosmetics market of the future.

As a* business facilitator, MakeUp in NewYork orchestrates a professional and friendly event connecting the most innovative and talented cosmetics suppliers with the hottest skincare and makeup brands.
* contraction of “Global” and “Local”.

During 2 days, beauty professionals meet to discover and exchange around innovations and trends in the heart of the American beauty scene: New York!

Whether they come from Europe, Asia or America, MakeUp in exhibitors are among the most influential suppliers of the beauty industry. Innovative and creative, responding to current consumer demands, sustainable development oriented, respectful of the environment, they come to unveil their new ingredients and their latest creations in terms of formulation, packaging, accessories and turnkey services, to skincare and/or make-up brands.

To foster exchanges and connections, original workshops and animations will be staged during the event to experience two days of total immersion in the fabulous world of beauty.

A real “Think Tank” of beauty trends, MakeUp in NewYork brings together in the heart of the show, within the “Beauty Agora”, international experts of the cosmetics industry to provide you with comprehensive insights on the global beauty market trends.

Looking for innovation and inspiration?

Join the community in New York for 2 days of intense business, and be ready to be surprised!