US Skincare and Makeup trends

26/08/2022

Celebrating Age – Across Generations

PROMOTING HEALTHY AGING With the global population living longer and growing older, the consequences of aging are gaining more attention than ever. The United Nations has proclaimed the years 2021–2030 as the “Decade of Healthy Aging.” This decade aims …

Brands, Marketing

12/07/2022

Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal …

MakeUp, Skincare

23/06/2022

SPF-Infused Cosmetics & Skincare

The market for suncare products has grown exponentially in recent years. The main reason? Product innovations that turn sunscreens into fun and original luxury products. Sun care has grown exponentially as a market over the last few years, as …

23/06/2022

Light as Air

A need for gentler, kinder routines results in sensorial engaging products that softly soothe consumer senses, with light-as-air textures, soft touch packaging, and comforting products that keep us feeling calm. Consumers are taking the necessary time to reconnect with …