MakeUp – MakeUp in NewYork

19/07/2024

Unveiling the Latest Skincare and Makeup Trends in the USA

In the dynamic world of beauty, skincare and makeup trends significantly influence how individuals express themselves and care for their skin. From enhancing natural radiance to making bold statements, the beauty landscape in the USA features a myriad of …

MakeUp, Skincare

16/08/2023

Unveiling Ewelina Aiossa’s Vision on Beauty Trends

The focus of the beauty business in 2023 and beyond will be on products that combine beauty with health, such as those that enhance mental, hormonal, or sexual well-being. Along with a hyper-personalized approach to beauty, there will be …

Cosmetics, MakeUp, Skincare

12/07/2023

Genderful Beauty

Thanks to the influence of TikTok and the rise of a new generation of male influencers, the men’s makeup category is undergoing a major transformation. A more unbridled vision of masculinity and out-of-the-box representations are emerging, driven by a …

MakeUp

08/08/2022

MakeUp in NewYork Returns to the Javits Center on Sept. 14-15

While the global cosmetics market is currently experiencing strong growth with rising forecasts for skincare and makeup products, the American beauty market is thriving and becoming one of the fastest-growing consumer markets. …

Legacy brands, MakeUp, Supplier

12/07/2022

Feel Good Products

Makeup and skincare form an important connection with our mental health and personal expression, as sensorial, shape-shifting, and feel-good products encourage play, cosmetic experimentation, and joyful individuality. Shape-Shifting Textures There is a clear, unifying theme for sensorial exploration, personal …

MakeUp, Skincare

08/07/2022

It’s confirmed! Makeup demand is on the upswing!

Consumer are returning to former makeup habits. In the US, women are reverting to their old makeup routines and even upping their game now that most masks are no longer mandatory and more people are heading back to work, trips and …

MakeUp, Supplier