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Step into the future of beauty at MakeUp in NewYork 2024, where the Beauty Agora is your gateway to the latest and most revolutionary trends. This year’s workshops are set to inspire and inform, offering an exclusive look into …

The 9th edition of the 2024 IT AWARDS at MakeUp in NewYork has once again set the stage for the future of beauty. This year, 53 exhibitors showcased an impressive collection of 108 makeup and skincare innovations, vying for …

In her engaging new article, Ewelina Aiossa, MakeUp in NewYork Ambassador, reveals all the secrets behind the latest trends. From the rise of Clean Beauty 2.0 to the quest for flawless, radiant skin, she explores how skincare has evolved …

As the beauty industry undergoes rapid transformation, our upcoming conference sessions will illuminate the dynamic intersection of science and beauty. Whether you’re a beauty enthusiast, industry professional, or simply curious about the latest trends, our sessions promise to offer …

In today’s evolving beauty landscape, change is not just imminent—it is already here. Embracing holistic wellness, the industry now emphasizes long-term health and vitality over temporary fixes. As the global population ages, traditional age-based standards are giving way to an inclusive celebration of …

Explore the dynamic world of makeup with Danessa Myricks, from her beginnings as an “accidental makeup artist” to becoming a pioneering beauty brand founder. Danessa’s passion, creativity, and expertise have redefined beauty standards, championing diversity and self-expression. Her innovative approach resonates deeply with …

Do you or someone you know dream of presenting a brand concept to a group of beauty industry experts? Now is the chance!  That’s right… you guessed it! After it’s incredible success, we’re bringing the Beauty Tank to MakeUp in …

Immerse yourself in the world of science in beauty throughout MakeUp in NewYork 2024, where you’ll encounter cutting-edge innovations and the latest advancements that are driving the beauty industry forward! Engage with experts who will delve into the underpinnings of beauty trends, offering insights into the …

Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive scientific image. The global market for cosmeceuticals, which target skin problems and are often sold in pharmacies, …

You know how to light up a room! We’re thrilled to have shared the incredibly successful 13th edition of MakeUp in NewYork with you – where two remarkable days were dedicated to beauty innovation, co-creation, forging new collaborations, and exploring emerging trends. …