Show News

In today’s evolving beauty landscape, change is not just imminent—it is already here. Embracing holistic wellness, the industry now emphasizes long-term health and vitality over temporary fixes. As the global population ages, traditional age-based standards are giving way to an inclusive celebration of …

Explore the dynamic world of makeup with Danessa Myricks, from her beginnings as an “accidental makeup artist” to becoming a pioneering beauty brand founder. Danessa’s passion, creativity, and expertise have redefined beauty standards, championing diversity and self-expression. Her innovative approach resonates deeply with …

Do you or someone you know dream of presenting a brand concept to a group of beauty industry experts? Now is the chance!  That’s right… you guessed it! After it’s incredible success, we’re bringing the Beauty Tank to MakeUp in …

Immerse yourself in the world of science in beauty throughout MakeUp in NewYork 2024, where you’ll encounter cutting-edge innovations and the latest advancements that are driving the beauty industry forward! Engage with experts who will delve into the underpinnings of beauty trends, offering insights into the …

Over the past few years, the market has seen the emergence of more and more brands with expert positioning and an assertive scientific image. The global market for cosmeceuticals, which target skin problems and are often sold in pharmacies, …

You know how to light up a room! We’re thrilled to have shared the incredibly successful 13th edition of MakeUp in NewYork with you – where two remarkable days were dedicated to beauty innovation, co-creation, forging new collaborations, and exploring emerging trends. …

From over 100 products entered in the competition, 28 new skincare and make-up products were nominated for this year’s MakeUp in NewYork Innovation & Trends (IT) AWARDS. In July, a panel of 12 international experts, serving as the jury, …

Since the pandemic has reinforced the need to take ownership of one’s individual health and wellbeing, wellness is becoming more embedded in mainstream consumer lifestyles. High-profile lawsuits, recalls and environmental crises also contributed to greater consumer demand for beauty …

Are you a startup brand with a unique concept for a makeup or skincare product line? We are currently searching for founders of makeup and skincare brands to pitch their innovative concepts “Shark Tank” style to a distinguished panel of industry leaders at MakeUp …