The iconic competition, MakeUp in IT Awards rewards annually cosmetic innovation in formulation, turnkey services, packaging, accessories and ingredients.
The IT Awards Jury has already started reviewing the latest products submitted by exhibitors, while waiting for the selection committee’s last step on Wednesday, May 25, our experts have already identified a few trends and products that will make the news!
To keep you waiting until the event, here is a sneak preview of what’s in store!
LIGHT
Turn light into a real material: the new skincare and makeup products subtly sculpt and chisel the skin’s natural radiance or capture and sublimate it with hypnotic, metallic effects.
MOBILITY
The beauty industry is responding to mobile lifestyles by offering practical, fun containers that protect delicate contents when in transit, and formulas that allow a single product to create a look that can evolve from the most natural to the most daring.
ROUTINE
The beauty routine is reinvented at MakeUp in Paris thanks to new makeup removal gestures, innovative accessories easy to use, containers simplifying the application, but also multifunctional formulas to exfoliate and cleanse while nourishing the skin.
SKINCARE
The skincare offer at MakeUp in Paris features formulas, concentrated in active ingredients to moisturize, tone, smooth and illuminate the skin and prepare it for make-up, while combining care and pleasure through creamy, unctuous, gourmand textures.
COMPLEXION
It is the object of all the attention, with fluid, creamy or powdery textures that, while being ever more natural, offer all the coverage and natural beauty performance expected, combining care and protection for the skin.
See you at MakeUp in Paris, on June 16 and 17, to discover the 25 nominated products and the 5 winners rewarded during the award ceremony on the first day of the show!
