MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Beauty Goes 360 : Toward a New Definition of Beauty

Thursday 19 September
2:45 pm

Beyond the aesthetics, the values, aspirations and codes of beauty are changing. From “old” traditional beauty values. The new vision of beauty embraces a continuum of education, preventative care, treatment and repair, recognizing that beauty emanates from overall effort of harmony of body and mind. This study will discuss the new definition of beauty, new consumer aspirations, new brand territories, and business verticals. How consumer expectations are evolving from well-being, longevity, mental health, libido etc. The new growth drivers for beauty brands….and those that come from elsewhere. And the keys to taking action.

Jacqueline Rumohr

Managing Director North America

Nelly Rodi