MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Korean Beauty Trends, from sustainability to playfullness and efficacy

Wednesday 18 September
2:30 pm

Korean beauty trends continue to captivate the global market with their unique blend of sustainability, playfulness, and efficacy. As beauty professionals gather at MakeUp in NewYork, it is essential to delve into the innovative practices driving K-beauty’s success. Korean brands are pioneering eco-friendly packaging and clean formulations, setting new standards for sustainable beauty. Simultaneously, they infuse a sense of playfulness through vibrant packaging, whimsical product designs, and interactive skincare routines that engage consumers. Yet, the hallmark of K-beauty remains its efficacy, with advanced formulations and cutting-edge ingredients delivering tangible results. Understanding these trends not only enriches our knowledge but also provides valuable insights for adapting and thriving in the ever-evolving beauty landscape.

Ron Lee

Director of Sales

Jeong Hun

Jeb Gleason

Content Director

Allured Business Media & Global Cosmetic Industry