MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

Badge Request
Exhibit

Conference

Recoded Future – Pioneering a Future Fueled by Science

Thursday 19 September
1:45 pm

Science and technology emerge as essential pillars, fueling a wave of data-driven solutions for optimized daily routines. Hybrid innovations and experiences take center stage as brands lean into the latest innovations to develop bold, multi-faceted solutions. Consumers’ hunger for both clinically proven results and personalized experiences will have a ripple effect across all beauty categories. This demands a strategic shift, pushing brands to integrate the latest S.T.E.M. advancements and embrace a science-centric approach to innovation.

Leila Rochet

Chief Inspiration Officer and CEO

Cosmetics Inspiration & Creation