As we look outwards to the societal, political, and economic shifts that will impact our lives, translating these into consumer lifestyle movements is key as we interpret their implications for the beauty industry. Among the greatest challenges that society will face in upcoming years will be finding the right balance between restorative actions that keep our planet habitable, stimulating economic growth that sustains security and health, and building new virtual dimensions in the most ethical ways possible.
As part of our proprietary BEAUTYSTREAMS Trend Funnel Methodology, looking at 5-year societal macro-movements allows us to view the big picture of where the world is headed and interpret such movements on an industry level: how will these major movements impact the industry in the coming years? How will beauty consumers feel and what will they expect of brands?
Presenting BEAUTYSTREAMS’ Macro-Movements 2023-2027 report, Eleonora Mazzilli, Market Manager, North America at BEAUTYSTREAMS, will explore the societal shifts we can expect to see in the near future and how reaching a new world equilibrium of novel ethical and virtual dimensions will be key for beauty industry players.
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