The momentum from clean and conscious beauty, wellness, sustainability, biotech, and international beauty concepts have all contributed to the rise of ingredient-led beauty. Amid high-profile lawsuits and recalls, beauty consumers are becoming increasingly ingredient-conscious and gravitating towards clean and clinical brands, with younger generations driving this trend. Beauty consumers craving authenticity and storytelling gravitate towards traditional ingredients well-known in beauty cultures. Euromonitor explores how innovation in personalization, green chemistry, and other segments are transforming the beauty ingredients landscape, with discussion on how inflation is affecting ingredients.
Kayla Villena
Industry Manager
Euromonitor
