MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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About the IT Awards

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The MakeUp in IT Awards is an international prize awarded by a jury that rewards and promotes the best in cosmetic innovation, formulation, turnkey services, packaging and accessories.

Praised by the cosmetics industry, this annual competition highlights innovation and trends, key components of the MakeUp in events DNA.

A Selective Competition

The “IT Awards” are awarded by a two-round vote, involving all the jury members. In order to guarantee a representative panel of skincare and makeup innovation, the competition is open free of charge to all our exhibiting suppliers, who can submit up to three innovations.

The evaluation process includes two rounds:

Nominees Selection

The first selection stage is based on a video pitch and an in-depth questionnaire. Exhibitors describe the added value of their innovations compared to existing products on the market, regarding: sensory experience, utility, components and/or materials used, environmental/sustainable impact, color rendering, lighting, texture, design and processing.

As a result of this evaluation, there are four nominations in each of these categories:

  • Formulation
  • Full service
  • Accessories
  • Packaging

Tests and Evaluations by the Jury

At the second stage, the Jury, composed of a dozen international experts in cosmetic innovation, meets for one-day  to test and evaluate the new products.

At the crossroads of the expertise and experience of each member, the list of winners emerges through passionate exchanges and debates to grant an IT Award to the most innovative formula, turnkey solution, packaging and accessory.

IT Awards Ceremony

The 28 nominated products are displayed in the heart of the show.

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Our Expert Committee Members

Each new product is evaluated by our international jury. Our experts, selected for their expertise in skincare and/or make-up, and specialized in the relevant field, formulate their opinion by considering

  • The ability of the submitted products to meet emerging and future beauty trends.
  • The innovation degree compared to existing products on the market.

We are highly proud to work with the best international beauty experts for MakeUp in NewYork 2023!

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Aïmara Coupet

MakeUp Expert, Melanted Skin Specialist, Founder BE+RADIANCE Healthy Skin Makeup

Charles Emmanuel Gounod

Charles-Emmanuel Gounod

Packaging and International B2B Commerce Expert

Daniel Saclier Fev 2019 Nb

Daniel Saclier

Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).

Ewelina Aiossa Headshot (1)

Ewelina Aiossa

MakeUp in NewYork Ambassador 2023, Scientific Skincare Expert and Medical Marketing, Founder of Clinical Skin

Florence Bernardin

Florence Bernardin

Founder of Asia Cosme Lab, specializes in the analysis and deciphering of the Asian market trends.

Luisa Oliva

Luisa Oliva

Founder of LO Consulting specialized in the design of make-up and skin care product formulations.

Aurélie Banco

Aurélie Banco

Founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory.

Charlotte Marion Sn

Charlotte Marion

Beauty product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.

Dany Sanz

Dany Sanz

Creator of Make Up for Ever, consultant in product development and formulation.

Emmanuelle Dumas

Emmanuelle Dumas

Cosmetic Marketing Expert – Committed Beauty – Cleanbeauty – Wellness – Food Supplements Nutricosmetics.

Jean Claude Le Joliff

Jean-Claude le Joliff

Researcher specializing in cosmetic innovation, President of the Cosmetotheque, the first conservatory of science and technology for the beauty industries.

Philippe Bonneyrat

Philippe Bonneyrat

Packaging and Plastics Engineer, founder of Lion Vert Création agency.

MakeUp in NewYork 2022: IT AWARDS

Discover the 2023 IT Awards!

The most innovative cosmetic products will be presented at the heart of the show. Be sure to stop by to source the latest innovations!

Think You Have What It Takes?
Take part to the contest and try your chance to see your products displayed in the heart of the show in a dedicated area, with a guaranteed visibility!