While working as the finance and operations lead at a DTC brand, Dan Li wrestled with the limitations of spreadsheet-based supply chain and operations. Later during business school, he learned the massive hidden repercussions of poor supply chain decisions, often from poor data visibility. Even more startling was learning that the beauty and personal care industry holds more than double the ratio of excess inventory compared to other sectors, yet faces higher stockout rates than most CPG categories. While advanced tools such as Oracle On-Prem or BlueYonder exist, numerous indie brands are still juggling demand planning in rudimentary spreadsheets. Recognizing this disparity, Dan incubated a software platform in partnership with the Harvard Innovation Lab empowering brands to optimize supply chain planning, thereby promoting cash-efficient growth and reducing environmental impacts. Outside of this endeavor, Dan enjoys learning from brand innovators on his podcast.
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