MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Ewelina Aiossa

Ewelina Aiossa

Topical Skin

General Manager

Ewelina Aiossa is a noted beauty authority and brand architect with an extensive beauty pedigree. Proficient in scientific skincare and medical marketing, she has honed her expertise working with renowned companies, including L’Oreal, Pierre Fabre Dermo-Cosmetics, and Topix Pharmaceuticals, leading marketing teams and spearheading innovation.

Marrying corporate skills with indie ingenuity, she co-founded Clinical Skin, a professional-grade skincare and facial tool line. With a demonstrated history of ingredient and formulary expertise, she has custom-developed award-winning formulations across multiple product categories and conducted clinical studies to validate their safety and efficacy.

Balancing left-brain and right-brain thinking while focusing on consumer-centric brand-building and storytelling, Aiossa incubated many beauty brands for retailers and investors.

Aiossa provides concept-to-counter solutions, business development, strategic roadmap creation, and growth advisement services to major and emerging beauty brands to help them map innovation and strategize for future success. Her clients range from stealth startups and mid-sized venture-backed companies to industry leaders and heritage brands.

A sought-after writer & keynote speaker, Aiossa presents at many industry conferences and is frequently featured in consumer and professional publications and on podcasts, while her research work has been published in peer-reviewed journals.

She was named a CMO Psychic (2018) by, an honor bestowed on leaders who accurately predict notable trends.