MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Ewelina Aiossa

Ewelina Muny 2024

Topical Skin


Ewelina Aiossa is a prominent beauty authority with an illustrious career encompassing brand management and business development within the professional and luxury CPG sectors. Known for her expertise in the aesthetics industry and as a brand incubator, Ewelina has established a remarkable reputation.

Ewelina’s impressive track record includes a degree in business and over 15 years of experience, blending both “Big Beauty” pedigree and “Indie” credibility. Ewelina has honed her expertise at multinational corporations as an in-house marketing executive, spearheading initiatives for renowned brands such as SkinCeuticals and Eau Thermale Avene. 

Ewelina’s proficiency in product development is complemented by her deep understanding of scientific skincare research and innovation, particularly in the area of skin health and novel technology. She has played a pivotal role in developing several beauty lines for retailers and private investors, consistently setting high product safety and efficacy standards through clinically validated methodologies. She has shaped beauty portfolio pipelines for established and emerging skincare, fragrance, and nutraceutical brands. 

Beyond brand incubation and developing award-winning products, Ewelina excels as a strategic advisor, offering comprehensive concept-to-counter consulting services, including business development, strategic roadmap creation, and growth advice. Her diverse client base ranges from domestic to global stealth startups and mid-sized venture-backed companies, to Contract Development and Manufacturing Organizations (CDMOs), and Contract Research Organizations (CROs).

Ewelina is also the founder of Topical Skin, a clean cosmeceutical line powered by oleosome technology. As a recognized thought leader in scientific beauty and cosmetic marketing, she frequently contributes to trade magazines, presents at industry conferences, and has authored work published in peer-reviewed journals.

In recognition of her unique ability to predict industry trends, Ewelina has been hailed as a “CMO Psychic” by Her visionary insights and unparalleled business acumen continue to make her a sought-after consultant in the beauty incubation sector.

Thursday 19 September - 12:30 pm

Beauty Tank – Makeup

Wednesday 18 September - 12:30 pm

Beauty Tank – Skincare

Wednesday 18 September - 3:30 pm

The rise of French Pharmacy or when science-backed beauty takes center stage

Wednesday 18 September - 12:30 pm

Skingestibles: How Beauty, Inside and Out, is Changing the Landscape