MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Jasmina Aganovic

Jasmina Aganovic


CEO & Founder

Jasmina Aganovic is a pioneering entrepreneur at the intersection of science and beauty. After earning her degree in Chemical and Biological Engineering from MIT, she went on to work for companies like Fresh and Living Proof. Jasmina went on to lead Mother Dirt, a brand that developed the first live probiotic and biome-friendly products for the skin. She saw the potential of biology in beauty and served as Entrepreneur-in-Residence at biotechnology company Gingko Bioworks. There, she started Arcaea, a biology-first beauty company that develops novel ingredients and product experiences and commercializes them across the value chain of the industry. Future Society is the first brand from Arcaea, debuting a collection of six fragrances that merge science, nature, and art – using the sequenced DNA of extinct flowers to create never-before-experienced fragrances formulated by the world’s most renowned perfumers.