MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

Badge Request
Exhibit

Victor Casale

Victor Casale Pact Mob

MOB Beauty, Pact Collective

Co-Founder & CEO, Co-Founder & President

Victor began his career as Chief Chemist and Managing Director at MAC Cosmetics,
Ltd. from the brand’s inception in 1984. At MAC he gained reputation as a world renowned
product innovator known for formulating industry icons such as Studio Fix
and a portfolio of pro-quality products used by make-up artists worldwide.
In 2000, Victor co-founded Cover FX and supported the development of the brand as
Chief Innovation Officer where he was an early pioneer in the vegan and clean beauty
movement and created products free from irritants and ingredients that could be potentially harmful.
In 2021, Victor and a team of industry veterans co-founded MOB Beauty with a mission to offer proquality, clean and vegan color cosmetics in refillable and sustainable packaging solutions. Victor
currently serves as the CEO of MOB Beauty. In addition to his work with MOB, Victor also co-founded Pure Culture Beauty in 2020, a next generation personalized skin care brand. Victor’s most recent launch, however, was on Earth Day 2021 with the launch of the Pact Collective.

Wednesday 20 September - 11:30 am

Beauty Talks: The Care Pact