In this period of permacrisis, artistry becomes an important expression of resilience. Aided by
TikTok’s culture of creativity, consumers are freed of judgment and restraint to explore niche
declarations of beauty and assert their individuality. Charged with positivity and determination,
makeup takes off in a more experimental and maximalist direction.
Leila will outline the emerging trends in the global design and fashion scenes, and explain how evolving
tastes and the thirst for exploration are revolutionizing Beauty archetypes. She will highlight the major
differences between the regions, and discuss the innovative brands appealing to these distinct markets.
This will be followed by a presentation by Spate, which will highlight key consumer shifts in relation to
looks, color and texture, based on their unique analysis of Google and TikTok data.
