MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

Badge Request
Exhibit

Animations

Beauty Talks & Inspiration Bar

Official Partnership

During the Makeup in New York held on September 20 and 21, 2023 at the Javits Center, Cosmetics Inspiration & Creation will present four Beauty Talks outlining four key trends that will be critical to the future of the industry.

Hosted by the agency’s Chief Inspiration Officer Leila Rochet, each talk will feature a specially-invited
panel of industry insiders who will share their vision and experiences, while deciphering the key themes
for the years ahead. And with innovation at the forefront of everyone’s minds, attendees are also invited
to join the CIC team at the Inspiration Bar at Booth B46 , where they will be showcasing the latest product
innovations to hit the worldwide beauty market.

“The global beauty market is experiencing vast changes, due to rapid technological advancements, new
consumer values and alternative lifestyles, and the growing desire for more radical experiences. What is
clear is that the definition of Beauty is as unfixed and fluid as the world around us. So now is the perfect
time to innovate, to create new territories and take a fresh look at the market.” explains Leila Rochet.
The agency has identified the following four trends which collectively represent the industry’s need to
meet heightened expectations around sustainability, efficacy and creativity. Each theme will provide
direction and inspiration on how brands can respond to increasingly nuanced consumer behaviors.

Two Days of Beauty Talks

Each theme will provide direction and inspiration on how brands can respond to increasingly nuanced consumer behaviors:

#1. The Care Pact – Exploring the Ethical Practices at the Core of Next-Gen Beauty Brands

September 20, 11:30 am – 12:15 pm in the Workshop Area

Discovering Ethical Practices at the Heart of Next-Gen Beauty Brands – with Natacha Bonjout (Founder, Bonjout Beauty) and Victor Casal (Co-Founder & President, MOB Beauty, Pact Collective)

#2. Futurephoria – Science as the Solution

September 20, 2:30 pm – 3:15 pm in the Conference Room

Science for Solutions – with Lindsay Azpitarte (Founder, Shiseido, Ulé) & Sarah Jindal (Senior Director, Mintel)

#3. Neo Aesthetes – Reforming Self-Expression and Presenting Beauty as Art

September 21, 11:30 am – 12:15 pm in the Workshop Area

Recasting Self-Expression and Presenting Beauty as a Work of Art – with Olivier Zimmer (Co-Founder, Spate) & Addison Cain (Beauty Strategy & Innovation Manager, Spate)

#4. Intersectional Beauty – Revolutionizing Beauty Archetypes

September 21, 2:30 pm – 3:15 pm in the Workshop Area

Transformation of Beauty Archetypes – with Conor Begley (Co-Founder, Tribe Dynamics & Chief Strategy Officer, Creator IQ)

About Cosmetics Inspiration & Creation 

Cosmetics Inspiration & Creation is an international trend forecasting and consultancy agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.  

The agency regularly delivers in-depth trend reports covering the global beauty markets, decoding the latest inspirations, market data, and deciphering product releases to feed your brand’s innovation process. We convert insights and inspiration into bespoke leverages, tailored to specific goals and ambitions.  

In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation. 

Contact Cosmetics Inspiration & Creation :

Leïla Rochet

contact@inspiration-creation.com

http://www.inspiration-creation.com

Follow the team on Twitter & Instagram: @cosmeticseeds. 

Leila Rochet

Offices in Paris  

5 rue Descombes – 75017 Paris – France

Office phone number: +33 (0) 1 47 64 75 08

Offices in Seoul 

Latitude 37- #201, 54 Nonhyeon-ro, 159-gil

Gangnam-gu, Séoul 06029, Corée