Since 2020, consumers tend to change their purchasing behavior, beauty needs and aspirations. To answer to a new reshaped market, we are organizing inspiring workshops.
Beauty experts from all over the world will gather and share their knowledge and passion with you. A unique opportunity to learn more about key topics in make-up and skincare and to exchange with specialists of the industry.
Whether you are an Indie Brand, or a Legacy Brand, you’ll find a world of inspiration at MakeUp in Paris!
CosmeticsCoCreation
3 influencers will take up a challenge: create with exhibitors attending the show a skin care or make-up collection in 2 days! This challenge will be organized and animated live on the show by the creative and brand intelligence teams of Centdegrés and Firstgen.
IT PRODUCTS Award
The IT PRODUCTS are a true institution on MakeUp in shows worldwide, and recognized as a reference for quality and product differentiation by beauty industry professionals.
For this edition: no less than 98 products presented by 44 exhibitors were carefully examined on their innovative feature.
Flower Power
The IT PRODUCTS are a true institution on MakeUp in shows worldwide, and recognized as a reference for quality and product differentiation by beauty industry professionals.
For this edition: no less than 98 products presented by 44 exhibitors were carefully examined on their innovative feature.
Join us at the Carrousel du Louvre in Paris on 20 & 21 October 2021 !
