MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request



Discover Capsum’s latest skin care, make-up and haircare innovations, including our emblematic microfluidic textures featuring visible encapsulated active ingredients and pigments. As a state-of-art innovation partner, Capsum helps you creating your next beauty blockbusters : custom-made products offering unique aesthetics, high sensoriality, high efficacy, high naturality and sustainability index. Come and see us on booth 2F30 to get the best of our unique formulation and develop your next innovation star products, manufactured in the most sustainable way !

Drops of hybrids

Drops of hybrids

Clean makeup, infused with skincare goodies : the holy grail to instant gratification. These half skincare, half makeup magic drops instantly moisturize, soothe and unify the complexion. Ultra-light, the pigments subtly blend on skin upon application, offering a dewy, luminous skin tone.

Fully customizable packaging (in a pump, in a tube, in a jar...) – Full range of shades available. Let your imagination go wild thanks to ReoBulle™ technology now applied to makeup !

New Epure Hydratation

New Epure Hydratation

A bi-serum that encapsulates actives delivered fresh on skin upon application. Thousands of bubbles, produced through Microfluidics, gently burst on skin, offering a unique sensory experience as well as instant results.