MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Pennelli Faro S.r.l. is an internationally recognized manufacturer of brushes and accessories for fine arts and cosmetics.
Pennelli Faro has the headquarters and the entire production process in Italy, located in the historic and traditional brush manufacturing district of the Cremona area, producing some of the finest brushes on the market since 1971.
Innovation through creativity and forward thinking allows us to find better ideas, solutions and strategies, anticipating the market trends.
Our team of technicians and our investments in the research of new equipment, together with the constant research of new materials and manufacturing processes, keep us definitely ahead in our field.



A never-seen concept in cosmetic applicators. SEGNO® is the ultra-precise, wrist-wearable, pocket-size brush, designed for the most dynamic makeup sessions.
SEGNO® is conceived to facilitate the gestures of makeup. Born from a collective intelligence experience : the creative genius, master and look maker Diego Dalla Palma and the R&D technical department of Pennelli Faro teamed to develop a revolutionary applicator to leave a mark.



SOLO®Xchange is Pennelli Faro's latest design innovation that allows users to change the brush heads in one intuitive, quick gesture.
The brush is made using only one material, so it is easily recyclable. It is also made using 50% less plastic than typical brush applicators.

SOLO®Xchange is a brush concept dedicated to makeup application and to cosmetic rituals, such as Spa&Skin&Hair Care. It includes many applicators in one thanks to the exclusive interchangeable heads system.