MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Beauty Activations by Symrise is a strategic team that focuses on a holistic approach to creating formulas. The team is dedicated to providing accelerated product development, hero ingredients, and marketing expertise to enhance brand innovation. Symrise is a leading supplier in the personal care industry, offering a versatile range of high-quality actives with proven efficacy in anti-aging, anti-pollution, skin soothing, brightening, bronzing, and firming, as well as cooling and warming ingredients, moisturizers, and solutions for oily skin. The innovative ingredient portfolio includes cosmetic actives, sun care/UVA and UVB protection, hair care, and antimicrobial ingredients.