MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Revolutionizing innovation in the development and manufacturing of color cosmetics, skin care, and personal care products since 2003 !

We are a privately-owned company founded by our Chief Operating Officer and our Chief Research Chemist, who both bring an abundance of manufacturing and formulating experience in the beauty industry.

We have expanded our manufacturing services to include contract manufacturing , private label manufacturing and turnkey manufacturing of high-quality and exceptional color cosmetics at competitive pricing with a reasonable time frame allowing our customers to maintain their position in the market place.

We are reinventing brand at a time !

Long-wear formulations

Long-wear formulations

From our award winning liquid lipsticks to our versatile eye liners and lip liners, Indie and Retail brands use our numerous formulations to capture an audience from different generations. Our products are richly pigmented, non-comedogenic, vegan and cruelty-free for the most discerning connoisseur.

Clean formulations

Clean formulations

Most of our powder formulations are Credo-clean; all are Sephora or Ulta-clean from loose/pressed foundations, blushes, and eyeshadows. Our highlighters, bronzers and finishing powders are second to none. We have branched out to baked powders that are silky. All our formulations are cruelty-free and non-comedogenic.