MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Croda is a sustainable beauty solutions provider with a rich history of supporting Independent brands regardless of business size. Our five main brands, Croda, Sederma, Crodarom, Alban Muller, and Parf’ex continuously invest in research to remain market relevant. From sourcing raw materials to implementation, we take sustainable responsibility in all aspects of production. As experts in formulation development, claims substantiation, market analysis, and industry regulations, our knowledge provides customers with essential support for success. From lab scientists to product specialists and customer care agents, the Croda team is excited to offer their assistance to new and emerging brands.