MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Our history began in 1975 as a stationary pencil manufacturer and expanded to cosmetic pencil business in 1983. Since then, HWASUNG COSMETICS persistently improved technologies and succeeded in commercializing Korea’s very first mechanical eyebrow pencil in 1994.
As the unparalleled industry leader in eyebrow categories, HWASUNG COMETICS has further expanded to a full line up of EYES, LIPS, and FACE product categories by leveraging its technical expertise and operational know how built in the last 47 years. Through persevering effort for innovation, HWASUNG COSMETICS has now become a global ODM manufacturer.