Winners and nominees of the 2024 IT Awards
31 new skincare and makeup products were nominated for this year’s MakeUp in LosAngeles Innovation & Trends (IT) AWARDS, from over 110 products entered in the competition, including 3 in the accessories category, 48 in the formulation category, 26 in the full service category and 35 in the packaging category.
11 international experts, members of the jury, met in December to test these nominated products and give an IT Award to the most innovative and trendsetting accessory, formula, full service and packaging product in each category. In addition to our recurring jury members, we have also added two new US-based members for the first time ever!
In addition to the winners of the IT Awards, which will be announced at the show’s Awards Ceremony, Ana Allen, Ambassador of MakeUp in LosAngeles 2024 and member of the IT Award jury, will be awarding “The Ambassador’s Favorite” prize to her favorite product among the selection.
Discover the 4 winners 2024
FORMULATION IT AWARD
GOTHA COSMETICS
WATERDROP EYE STICK
Booth J20
The gel-based formula of this eyeshadow, developed in accordance with Sephora Clean standards, transforms upon application into a refreshing layer with spectacular optical effects. Its ultra-shimmering finish, purity, and color intensity rely on a blend of pearlescent pigments made from glass and synthetic mica. With its high water content, it is infused with large-sized pearls that do not flake or fade throughout the day. The stick format is easy to use, suitable for both beginners and makeup professionals.
FULL SERVICE IT AWARD
CTKCLIP
AQUA-ZERO SHEET
Booth H24
A single-use, paper-thin formula that dissolves effortlessly in water and transforms into a creamy foam, enhancing the sensoriality and effectiveness of hand washing. It replaces water in cleansing foams, soaps, shower gels and shampoos for residue-free cleaning. It also reduces the polyvinyl alcohol content to 10%, which naturally reinforces the layer’s resistance. It is protected from moisture and light by individual biodegradable PET packaging manufactured without water.
PACKAGING IT AWARD
HCP PACKAGING
GRAFIK refill compact
Booth J24
Refillable, this compact PET case has a sober, elegant and contemporary design. It holds the pan securely and without glue thanks to a spring suspension system, while making it easy to fill and remove. The functional bayonet system on the inner ring makes it easy to assemble and remove the metal tray. The hinge system based on PET plastic pins provides efficient and robust opening/closing. It can be manufactured in PCR PET, and is fully customizable right down to the outer surface of the bayonet ring.
ACCESSORIES IT AWARD
TEXEN
MULTI INTENSITY BRUSH EYES
Booth D36
This brush is doubly useful, featuring a brush at each end of its handle, one for eye makeup and the other with an angled shape for eyeliner. Its size and density are adjustable through a patented rotary mechanism inside the ferrule. Produced without harmful materials (such as ABS/POM/POK) and 100% customizable, it serves as a unique and comprehensive tool for eye makeup.
COUP DE ♥ IT AWARD
REGI SRL
Hypnotic 3volution
Three-phase face serum formulated with fewer than 20 ingredients, 93% of which are of natural origin, including light and dense oils, squalane, and an infusion of Chinese peony. It protects the skin by enhancing the barrier effect and combating inflammation while keeping it healthy and hydrated. The emulsion is achieved by simply shaking the bottle without the need for emulsifiers or high-speed mixers.
Booth F8
AMBASSADOR’S FAVORITE
CHROMAVIS FAREVA
HELIX
HELIX revolutionizes the world of cosmetics, offering an original design and a new sensorial experience. Its patented, flexible, shockproof formula is water-activated and acts as both highlighter and eyeshadow. Packaging inspired by the functionality of a tape dispenser presents the formula in roll shape, allowing tiny pieces to be detached and applied directly to the skin. It gives users precise control over the quantity used, as well as the ability to more easily modulate color and rendering effects.
Booth H14
Discover the 2024 Accessory Finalists
Five brushes for the complexion, cheeks, and eyes with a brush head in an arch shape specially designed for innovative light and buildable powder formulas. The brushes are made of synthetic fibers, and the handles can be crafted from materials such as FSC-certified wood and PCR.
Booth H20
Mini makeup brushes for powder, foundation, blush, highlighters, and eyeshadows. The angled brush heads ensure an even application of the formula. They are made with dense bristles handcrafted from corn fibers. The optimized size and shape of the handles made from bio-sourced PLA enhance grip.
Booth G2
This brush is doubly useful, featuring a brush at each end of its handle, one for eye makeup and the other with an angled shape for eyeliner. Its size and density are adjustable through a patented rotary mechanism inside the ferrule. Produced without harmful materials (such as ABS/POM/POK) and 100% customizable, it serves as a unique and comprehensive tool for eye makeup.
Booth D36
Discover the 2024 Formulation Finalists
The formula of this hot-poured foundation includes over 45% water, with 9 ingredients, 98% of which are of natural origin, and innovative pigments treated like sebum. It can be infused with floral, fruity, thermal, and glacial waters for a customizable skincare dimension. Extremely lightweight and ultra-smooth, its texture provides a refreshing sensation during application.
Booth K14
A next-generation concealer that simultaneously covers and illuminates without the need for layering. Its rich and melting formula relies on a well-balanced combination of raw materials, including a 100% natural volatile agent that provides an alternative to isododecane and prolongs its durability.
Booth E14
Delicate like skincare, this foundation leaves a high-coverage veil, smoothing fine lines and imperfections. Its vegan formula, compliant with RSPO standards, keeps the skin hydrated and radiant. Infused with an exclusive bouquet of Phytocerasomes, a patent-pending technology that mimics the skin’s natural processes, it forms a uniform and protective microfilm.
Booth F14BIS
In a pearly black shade, the creamy-fluid texture of this eyeshadow undergoes a magical transformation when gently rubbed onto the skin after application. It sets into a multi-chrome layer, delivering a dazzling, professional-level effect. Following Sephora Clean standards, its formula combines moisture-encased pigments for pure color and glass-based multi-reflective pigments.
Booth J20
This lip fluid offers immediate, full coverage and brilliant color that sets comfortably thanks to its smooth, lightweight glide-on texture. RSPO-compliant, its vegan formula includes an exclusive blend of patented polymers and a high-refractive-index oil that deliver a rich, non-greasy, non-sticky feel and prolongs wear and finish.
Booth F14BIS
This blush stands out for its high water content, ensuring intense and long-lasting colors through its 2-in-1 formula consisting of aqueous pigments and natural ingredients, accounting for 93.47%. Light to the touch, its texture blends easily on both cheeks and lips.
Booth K14
C-FULL introduces a patented filling technology that enables the creation of highly detailed reliefs on the lateral surface of a cosmetic stick core. This intricately detailed core, containing a versatile base formula, is encapsulated in a transparent shell that serves both as a protective layer and a magnifying lens. Whether it’s crystal-clear formulas or slightly tinted ones, C-FULL provides a captivating visual experience, enhancing the color rendering and overall effect of cosmetic sticks.
Booth H14
Three-phase face serum formulated with fewer than 20 ingredients, 93% of which are of natural origin, including light and dense oils, squalane, and an infusion of Chinese peony. It protects the skin by enhancing the barrier effect and combating inflammation while keeping it healthy and hydrated. The emulsion is achieved by simply shaking the bottle without the need for emulsifiers or high-speed mixers.
Booth F8
Following the trend of waterless products, this skincare set offers four treatments for all skin types in the form of single-dose tablets activated with water: anti-acne, face cleanser, face exfoliator, and hand soap. The formula of these tablets is composed of active ingredients that remain inert until their activation.
Booth F23
The gel-based formula of this eyeshadow, developed in accordance with Sephora Clean standards, transforms upon application into a refreshing layer with spectacular optical effects. Its ultra-shimmering finish, purity, and color intensity rely on a blend of pearlescent pigments made from glass and synthetic mica. With its high water content, it is infused with large-sized pearls that do not flake or fade throughout the day. The stick format is easy to use, suitable for both beginners and makeup professionals.
Booth J20
Discover the 2024 Full Service Finalists
This eyeshadow flow pen features a patented airless dispensing mechanism that delivers a wide variety of volatile formulas with precise application. Cosmos Organic certified, the shimmering, highly pigmented formula glides easily over the eyelid with a velvety effect. The airtight aluminum packaging extends the eyeshadow’s life. Available in three metallic shades, the formula can be customized according to client preferences.
Booth D44
A full-coverage matte lipstick whose ultra-pigmented vegan formula resists transfer while promoting hydration thanks to a blend of special clean filmogens. It is formulated exclusively with innovative raw materials and active ingredients derived from upcycling and a vertical farming system. The ultra-thin, feminine pen-shaped container is coated in aluminum.
Booth F20
Highlighter with a creamy texture that combines the adherence of a fluid formula with the light finish of a powder. It transforms on the skin into a silky, impalpable veil. Its water-free formula, high in ingredients of natural origin, complies with CLEAN standards set by Sephora and Ulta Beauty. A 2-in-1 product for face and body in a tube with ophthalmic tip, it comes in 3 jewel tones: gold, diamond and rose gold.
Booth G8
Practical and refillable, this lip pen combines the benefits of a pencil, a plumping serum and a filler. The drop-shaped tip makes application precise and easy. Its vegan formula is infused with peptides and jojoba oil. It comes in 2 color tones: vibrant and cheerful, or cool and bold.
Booth F48
This water-free solid gel formulated with a high content of naturally-derived ingredients effortlessly styles hair and eyebrows. A small amount of product is all that’s needed to achieve a well-defined look: it glides on evenly and delivers optimal product release. Its texture features waxes with different melting points to create a supple, long-lasting layer. Enriched with castor oil, it protects and softens hair.
Booth G8
A single-use, paper-thin formula that dissolves effortlessly in water and transforms into a creamy foam, enhancing the sensoriality and effectiveness of hand washing. It replaces water in cleansing foams, soaps, shower gels and shampoos for residue-free cleaning. It also reduces the polyvinyl alcohol content to 10%, which naturally reinforces the layer’s resistance. It is protected from moisture and light by individual biodegradable PET packaging manufactured without water.
Booth H24
HELIX revolutionizes the world of cosmetics, offering an original design and a new sensorial experience. Its patented, flexible, shockproof formula is water-activated and acts as both highlighter and eyeshadow. Packaging inspired by the functionality of a tape dispenser presents the formula in roll shape, allowing tiny pieces to be detached and applied directly to the skin. It gives users precise control over the quantity used, as well as the ability to more easily modulate color and rendering effects.
Booth H14
It combines the gentle, effective cleansing power of micellar water with the benefits of a skincare formula. The nitrogen-powered aerosol nozzle of its 100% recycled aluminum container delivers a fine, enveloping mist ideal for sensitive skin, ensuring precise application and controlled dosage to minimize product waste.
Booth J48
A cream rich in moisturizing properties that absorbs quickly and glides over the skin, providing a sensation of lightness. Its semi-transparent gel texture improves the sticky effect of highly moisturizing oil-in-water emulsions. Its formula contains over 90% ingredients of plant origin, and is free from PEG, D4, D5, D6 and polymerized acrylates. It comes in a refillable jar with a Gua Sha spatula in the lid to stimulate the skin before application.
Booth H24
Discover the 2024 Packaging Finalists
Designed for the clean and eco-conscious brand Caliray, this versatile palette includes eyeshadow, highlighter, contour, and blush from the brand, with formulas infused with amino acids and rice extracts that are talc-free. The palette features a box and liner made from 100% post-consumer recycled paper. Its bamboo base is refillable, and it can accommodate a reusable steel mirror and recyclable aluminum shadow pans.
Booth H48
This high-end skincare packaging model is made from solid recycled aluminum, with a refill system made from 100% recycled marine plastic. It meets the requirements of a luxury experience as well as a sustainable brand philosophy. Each jar is individually numbered to encourage consumers to keep it as a valuable object rather than a disposable, single-use plastic container.
Booth H48
This lip balm packaging is 100% aluminum: cap, base, A-shell and swivel mechanism. Its design perfectly aligns with the brand’s original concept: custom lipsticks created by appointment. The material and brushed rose gold finish provide a high-end appearance and a distinctive touch.
Booth D18
Revamping the aesthetic of lipstick cases, it introduces a new user experience through a patented system that lifts the packaging when the mirror is opened. Sensory and elegant, it aligns with sustainable development by being rechargeable with PCR and PET options. The 3.5g ball, enclosed in a high-quality anodized aluminum casing, offers customizable colors.
Booth E2
PIBIKind makes it possible to obtain a customized, textured surface finish directly from the transformation process. The design possibilities up to and including the base of bottles of all types are endless, with alternating matt and gloss textured finishes. This in-mold personalization technology enables a finish to be obtained directly from the plastic transformation process.
Booth E30
A patented loose powder dispensing solution made from PETG, with formulas in different shades housed in four chambers. They blend harmoniously with a simple swirl to open the valve and a shake to release the powder. The design minimizes the risk of loose powder leakage, guaranteeing the user a clean, precise application.
Booth E2
Refillable, this compact PET case has a sober, elegant and contemporary design. It holds the pan securely and without glue thanks to a spring suspension system, while making it easy to fill and remove. The functional bayonet system on the inner ring makes it easy to assemble and remove the metal tray. The hinge system based on PET plastic pins provides efficient and robust opening/closing. It can be manufactured in PCR PET, and is fully customizable right down to the outer surface of the bayonet ring.
Booth J24
This refillable jar is based on four main components: a thick-walled luxury PETG jar, an eco-friendly PCR PP refill cap, a reusable hinged lid and a massaging applicator. It optimizes the manufacturing process by using existing components from other packaging, and the cap design is customizable. The applicator is easily stored in the lid loop, while locking the cap closed.
Booth F33
Compact and compressible, this bottle enables one-handed dispensing and application of liquid cosmetics and skin care products. It can be made from PCR or other materials to achieve the level of flexibility appropriate to the formula’s viscosity. The two-part cap can be reused on a refill bottle. Simple and contemporary, it is adaptable to all brands and market levels.
Booth J24
