MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Ensuring Desirability and Luxury while maintaining Sustainability thanks to innovative packaging

Thursday 19 September
12:45 pm

How can the beauty industry achieve sustainability while maintaining luxury and desirability? What are the best practices for implementing sustainable or refillable beauty products, and which models are currently succeeding in the market? By examining examples and case studies, we will pinpoint the key factors for developing sustainable and refillable beauty models. Given the varied market adoption rates and widespread confusion about sustainability, what will it take for the next generation to adopt innovative, luxurious, and sustainable consumption habits? From regulatory requirements to consumer expectations, design, and luxury standards, we will explore how to construct a smart and sustainable future for the beauty industry

Dan Campbell

Director of Package Engineering and Sustainability

Fusion PKG

Katia de Martino


Essentia Beauty

Eva Lagarde