MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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Katia de Martino


Essentia Beauty


Essentia is a beauty concept proivider specialized in the creation, development and manufacture of Fragrance, Skincare and make up. With 25 years of experience, the company serves start-up to scale-up brands with a clear mission: to set brands apart by thinking creatively an provide unique beauty concepts considering sustainability as a priority.

Ozmee, incubated by Essentia, is the first beauty brand able to provide real time eyelashe diagnosis thanks to a breakthrough web app using patented technologies which then offer  the perfect matching mascara. The company promotes personalisation as a valid solution to reduce waste due to wrong purchase.