MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

Badge Request
Exhibit

Annie Frey

Annie Frey Headshot

Garnier Skincare, L’Oreal

As head of Garnier Skincare US, Annie works to meet the rapidly changing needs of today’s increasingly savvy and beauty-engaged mass consumers. A self-professed skincare nerd (and makeup novice), she has extensive product development and marketing experience across luxury, mass, and medical channels. She began her career in CPG at an early-stage startup where she fell in love with the business of beauty. After joining L’Oreal in 2016, she spent 7 years on the SkinCeuticals US Marketing and Global Innovation teams launching award-winning products in the medical dispensing channel. Today she has a deep passion for skin science, storytelling, and nurturing emerging talent in the beauty industry.