The emphasis in skincare and color cosmetic products has become more apparent in favor of efficacy and results that can be backed up by research. This shift is ushering in a more scientific approach to beauty formulations and consumer marketing as brands incorporate novel molecules, cutting-edge technologies, innovative textures, advanced research, and ingredients backed by evidence.
We will examine how the science of beauty is fueling this change and how beauty companies are increasingly placing a high value on clinical research and prioritizing transparency to produce enjoyable and effective products.
