MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

Badge Request


Trends Area

Trends Area

Consumers’ buying behaviour, needs and beauty aspirations are constantly changing. Always attentive to the market, new trends and consumers, MakeUp in NewYork offers a Trends space gathering the best international experts from the agencies.

Asia CosmeLab

Asia Cosme Lab is a French trend and innovation consulting agency, expert in Asian cosmetic markets:
– A unique French perspective on the Asian beauty market
– Enriched by a multicultural and enthusiastic team of Asian beauty experts based in Paris.
– Offering since 2003 decoding and insights into key trends in the Asian beauty markets
– Offering trend analysis and tailor-made innovation consulting to boost and challenge your inspiration to create tomorrow’s best products.



BEAUTYSTREAMS is the first global beauty industry reference and an indispensable resource for beauty industry professionals. Catering to industry insiders across the full beauty supply chain — from R&D teams and raw materials manufacturers to marketers, retailers and distributors — BEAUTYSTREAMS provides two exclusive services to help beauty professionals meet their objectives.
The BEAUTYSTREAMS Premium online platform serves detailed expert insights, forecasts, and trend reports solely dedicated to the beauty industry and spans all beauty categories, from hair care to color cosmetics, skin care to fragrance, nails to men’s grooming, packaging design to ingredients, and more. In addition to insider content, BEAUTYSTREAMS Premium references a large collection of beauty imagery, an extensive product bank, and a social media bank catered to your needs. Facilitating your research, our regularly updated collections and reports save you time by serving you exactly what you need, when you need it.
BEAUTYSTREAMS Bespoke offers in-depth, one-on-one client consultancy with top industry experts to help you in your strategic planning. From R&D, product development, marketing campaigns, storytelling angles, and consumer insights, our industry experts are there to guide you.
Please visit for more information or write to to schedule a free trend tour.


Cosmetics Inspiration & Creation

Cosmetics Inspiration & Creation is an international trend forecasting and consulting agency founded in Paris in 2007. The agency is dedicated to driving beauty and wellness innovation, helping brands identify new pathways and realize long-term growth through strategic foresight and trend inspiration.
In a consultancy capacity, our global team of industry experts, cultural strategists, product developers, and beauty chemists works closely with brands to inspire new product directions and build innovative concepts. We have worked alongside the R&D departments of some of the world’s leading makeup and skincare brands, to elevate their scientific message and inspire future-proofed innovation.

Fashion Snoops

FS is a global trend forecasting agency helping leading consumer-facing brands around the world unlock innovation and propel growth. Through a combination of human and artificial intelligence, we analyze cultural shifts and interpret detected patterns in order to forecast trend-driven business opportunities. 


Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, we deliver in-depth research and insight into the beauty industry. From the latest trends and innovations to current consumer behavior and forecasts, Mintel’s team of expert analysts combine high-quality data and rich marketplace knowledge to inform 3,000 beauty brands globally. With 13 offices across five continents, we have forged our unique reputation as a world-renowned business brand.

Peclers Paris, Shape Your Future

A new market to conquer ? A target customers to consider ? Products to design ? A desirable aesthetic to create ?
With a deep understanding of cross-sector issues, Peclers Paris partners with brands from the fashion, beauty, hospitality, food & beverage, and consumer goods industries to help them maintain their leadership position or achieve it.
From prospective trends to consumer knowledge, brand and creative strategy, and marketing of product offerings and experiences, the agency takes a 360° approach to business challenges by developing tailor-made methodologies based on specific needs and markets.
Peclers Paris also offers an extensive trend book portfolio designed to inspire and guide you throughout your product innovation processes and new developments.


Spate analyzes over 20 billion search signals and 700 billion TikTok views to identify the next big trend in beauty. Through search, consumers reveal their most secret selves, offering a clear and honest picture of consumer interests to brands. Over 100 of the top beauty brands, such as L’Oreal, Estée Lauder, and Olaplex, leverage Spate data for product development and marketing. Contact Spate today to learn more.