AI is a powerful tool in brand building and activation. But, as brands get deeper and deeper into the practical use of these tools, a very specific human responsibility is emerging: to move beyond the average, we must layer it with our culture, imagination, and humanity. This creates an opportunity. AI is transforming the role of the designer and the vital tension that’s emerging in the art and science of modern brand design. Hear the specifics of what this means for anyone looking to use AI to create luxury brands that lead trends and stand out in an ever-more competitive market.
Kurt Kretten
Global Chief Creative Officer
Marks
