MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Exhibit

Winners and nominees of the 2023 IT Awards

More than 120 new skincare and makeup products have been submitted to the Innovation & Trends (IT) AWARDS 2023 competition by exhibitors at MakeUp in LosAngeles.
After a first selection by the 9 international experts members of the Innovation & Trends jury, 23 of these new products are finalists in the following categories: accessories, formulation, full service and packaging.
These finalist products were tested by the jury which met last December and gave an IT Award to the most innovative and trendy formula, full service and packaging. There was no accessory prize awarded this time but two “favorites”, a formula and a full service product that seduced the jury members despite not being the most innovative.

Discover the 3 winners 2023

FORMULATION IT AWARD

MANA PRODUCTS

SKIN BARRIER LOTION SPF 50-B

Formulation Winner

Booth F57

Lotion for sensitive skin with a tendency to breakouts. Its 5-in-1 mineral formula provides broad-spectrum UVA and UVB protection, soothes breakouts, moisturizes and plumps skin. It can be used as a moisturizer and/or primer, and transforms upon application into a powder that blends from transparent to clear with a matte finish without a white streaking or flaking.

FULL SERVICE IT AWARD

MS BEAUTILAB

SKIN FUSION

Full Service Winner

Booth G43

A 100% biodegradable packaging and a formula based on a dermofusion technology that allows an optimal concentration of active ingredients and merges the advantages of anhydrous and aqueous cosmetics in a new “care veil”. Under the effect of massage, the texture changes from solid to liquid and fuses with the skin, offering an immediate well-being effect.

PACKAGING IT AWARD

ALBÉA

CREME TOPIALYSE SVR

Packaging Winner

Booth C53

This new TOPIALYSE tube combines a 350 micron PE sleeve with the Ecofusion opening and closing system. It reduces the overall use of fossil plastics by more than 50% compared to standard tubes. The packaging is made entirely of PE and is therefore ready to be recycled as part of the existing recycling streams for HDPE bottles.

Discover the 2 "Coup de Cœur" of 2023

COUP DE IT AWARD FULL SERVICE

Full Service Coup De Coeur

ITIT COSMETICS

MAKE-UP SNACKS

Single-dose makeup products in different colors and for different types of use (eyeshadows, lipsticks, eyeliners, kohl, lip contours, lip balms, glosses, highlighters). The format is ideal for air travel as well as for creating make-up testers at points of sale with a guarantee of maximum safety and hygiene.

Booth F11

COUP DE IT AWARD FORMULATION

Formulation Coup De Coeur

CHROMAVIS FAREVA

SNOWGLOBE

Lip product in stick format with a novel patented rigid structure that combines liquid and solid textures in a single transparent ball and can incorporate three different types of liquid core: a fluid hybrid core infused with water-soluble actives, a liquid gloss or an anhydrous liquid lipstick.

Booth E09

Discover the 2023 Formulation Finalists

3d Hydrangea Multi Highlighter Powder Compact A&h Cosmetics
A&H COSMETICS - 3D HYDRANGEA MULTI-HIGHLIGHTER POWDER COMPACT

Compact powder vegan and without talc obtained from an innovative industrial process that allows to manufacture a product with a hybrid active formula and an attractive design, all in one container. The qualities of the active ingredients of the formula are guaranteed thanks to a patented technology of dehydration at low temperature.

Booth E29

Mattimizer & Shuttle B.kolormakeup & Skincare
B.KOLORMAKEUP & SKINCARE S.P.A. SB BENEFIT CORPORATION - MATTIMIZER Anti-Sebum Polarizer & SHUTTLE

Two treatment boosters that even out the skin’s luminosity. The first, Mattimizer, is a serum that treats excessive sebum production with a “liquid to powder” formula based on organically grown lemon water. The second, Shuttle, is a moisturizing concentrate that contains vegetable squalane derived from olive oil with a fresh, light texture for users who need deep hydration.

Booth E01

The Way You Make (up) My Skin Italcosmetici
ITALCOSMETICI - THE WAY YOU MAKE (UP) MY SKIN

A universal hybrid product containing micro-encapsulated pigments that unify the complexion of all skin types. With active ingredients with anti-aging, anti-inflammatory, anti-pollution and moisturizing properties, it comes in two versions that can be mixed: one blue to moisturize, and the other purple to slow down cell aging and restore elasticity.

Booth E53

NUCO E. I G. KOSYL SP JAWNA - NEXT LEVEL INJECTION
NUCO E. I G. KOSYL SP JAWNA - NEXT LEVEL INJECTION

A 4-in-1 formula that does not release any color but refreshes, smoothes and evens out the complexion. It can be used both as a primer and as a setting powder. It contains 30% water and a cooling agent, derived from a new generation of hyaluronic acid powder that stimulates microcirculation.

Booth E25

Eye Conic Matte Eyeshadowaircos
AIRCOS, ANJAC HEALTH & BEAUTY GROUP - EYE-CONIC MATTE EYESHADOW

This eyeshadow offers an exceptional matte finish in a formula that is talc-free and usually shimmers, with the talc replaced by mica. Made with 90.8% naturally based ingredients, the formula is infused with coconut oil for a colorful effect, along with nourishing properties and a comfortable feel.

Booth E36

Inception Chromavis Fareva
CHROMAVIS FAREVA - INCEPTION

Powder made from a new generation of thermosetting technology with a consistency similar to the feel of porcelain. It provides a solid-fluid feel when applied to the skin. Its formula is based on a blend of low melting point waxes obtained with a temperature gradient as well as a particular ventilation rate and a controlled drying time.

Booth E09

MS BEAUTILAB - SUPERNOVA Green
MS BEAUTILAB - SUPERNOVA Green

Injectable powders formulated with 99% natural ingredients, and exclusively certified natural cosmos raw materials. While eliminating microplastics, talc, silicones and synthetic film-forming agents, they have an ultra-sensory and creamy texture that offers a high-performance finish and a high level of shine.

Booth G43

PASCUAL COSMETIQUES - SKIN REFINER
PASCUAL COSMETIQUES - SKIN REFINER

A universal primer with a 99.7% natural formula that blurs small imperfections and evens out skin tone. Its light, non-greasy texture melts on contact with the skin and spreads without slowing or flaking.

Booth E36

Discover the 2023 Full Service Finalists

The Globes ÔÇô Ancorotti Cosmetics
ANCOROTTI COSMETICS - THE GLOBES

A collection of solid face cleansers designed to transform the beauty routine into an emotional journey: gummy textures, playful shapes, relaxing colors and fruity or exotic flavors actively engage the senses and stimulate the limbic system – where emotions are generated.

Booth E17

Discover the 2023 Packaging Finalists

Soft Square Collection Asquan Limited
ASQUAN LIMITED - SOFT SQUARE COLLECTION

A collection with a minimalist design for a complete skincare line with a 50ml airless pump, a 50ml jar and a 100ml dip tube bottle. Made primarily of PP, it is styrene-free and has refillable units (50mL airless and 50mL jar). It is fully recyclable with some disassembly.

Booth H33

Fenty Skin Watch Hct By Kdc One
HCT BY KDC/ONE - FENTY SKIN WATCH

Serum dropper with a flexible, recyclable polypropylene refill with a wrinkled effect at the tip that allows it to be compressed and drained without the addition of silicone or other soft material. A j-lock at the bottom of the outer bottle allows for easy attachment of the inner refill with one simple movement.

Booth G47

Xpaper Airless Paper Packaging ÔÇô Lumson
LUMSON - XPAPER - AIRLESS PAPER PACKAGING

Cardboard bottle combined with a plastic airless pump and a PP / PCR PP top cap. The bottle contains a multi-layer pouch technology that ensures maximum protection of the formulas from external sources. After use the components are easily separated for proper recycling.

Booth C39

Virospack New Duomix
VIROSPACK - NEW DUOMIX 2.0

Powder dispensing system for two-component extemporaneous products. Its new design renews the sensory experience and allows an intuitive, easy and comfortable use.

Booth C29

Optimo Wiper ÔÇô Groupe Pochet
GROUPE POCHET - OPTIMO WIPER

Patented dispensing solution for liquid or viscous lipstick, lip gloss, concealer or serum formulas that protects the product from contamination, prevents waste and leaves the package, applicator and stick clean with each use.

Booth C23

Double Blow (layer) Houses Of Taejin
HOUSES of TAEJIN - DOUBLE BLOW (LAYER)

A process offering a wide range of decors and colors with a gradation effect. The customer can choose different resins for the interior and exterior. The double-blow bottle of the pocket type is very functional due to the use of an airless pump. When the customer presses the pump, the inner PP bag retracts and the inner volume can be seen.

Booth E05

Paperfoam Godet Holder Toly
TOLY - PAPERFOAM GODET HOLDER

Foam paper cup with a hinge and closure that highlights the unique ability of this material made from industrial starch, fiber and water to be molded into intricate details. Easy to compost and recycle, this material has an energy efficient and low carbon manufacturing process.

Booth C05

Discover the 2023 Accessory Finalists

Biodegradable Blender Sponge Act Beauty
ACT BEAUTY - BIODEGRADABLE BLENDER SPONGE

93% degradable in 105 days in a household compost, this bio-polyurethane sponge offers the same feel, flexibility, application and resistance as traditional mixed sponges.

Booth C13

Wonder Gua Sha Act Beauty
ACT BEAUTY - THE WONDER GUA SHA

As part of the lithotherapy trend, this massage stone is made of rose quartz known for its virtues in the fight against skin aging. Its design and its different sculpted faces, allow a double use for the face and the body.

Booth C13