MakeUp in World

18 & 19 September 2024

From 9am to 5pm - Javits Center

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The Beauty Tank: MakeUp in NewYorks’ Beauty Concept Challenge

Beauty Tank

Are you a startup brand with a unique concept for a makeup or skincare product line?

We are currently searching for founders of makeup and skincare brands to pitch their innovative concepts “Shark Tank” style to a distinguished panel of industry leaders at MakeUp in NewYork!

By participating, 10 chosen finalists will have the chance to secure supporting partnerships and receive invaluable mentorship.

Application Deadline: August 20th, 2023


Participation Criteria

Entrepreneurs with ideas for skincare or makeup products.
Skincare and makeup brands at any stage from concept to pre-launch.

How Does the Competition Work?

We begin the selection process with a detailed questionnaire to evaluate your concept. The top 10 finalists will pitch their projects/brands to the esteemed Beauty Tank Selection Committee and an exclusive audience.

Each finalist will have 3 minutes to present their brand and engage in a Q&A session. We’re seeking fresh ideas, conscious ingredients, and creativity. The judges will declare the winners based on brand story, target consumers, product roadmap, ingredients, certifications, strategy, packaging, and sustainability.

Join us for this exciting opportunity to gain exposure and potential partnerships!

(Applications will not be considered if your brand is already on the market, or if you submit projects from the following categories: haircare, supplements, hygiene, feminine wellness, oral health, or fragrance)

>> Click Here to Find All of the Competition Details

If you are one of the lucky finalists chosen, be sure to mark you calendar for September 20th and 21st to pitch your projects live during the show!