MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request


Beauty Uncharted: Unlocking & Navigating the White Space

Tuesday 14 February
12:00 pm

Join industry visionaries for a discussion that will delve into the secrets of identifying white space in the beauty realm, and how innovation in science shapes trends to reveal untapped opportunities in a fiercely competitive market. Through the lenses of founders who’ve created new concepts in beauty, we will explore opportunities and challenges faced by pioneering companies including gaining retail shelf space presence and defining new categories. Revolutionary products require innovative ways of engaging consumers so they can learn how to seamlessly integrate these novel innovations into established routines. Elevate your beauty game, defy the norm, and carve your niche in the ever-evolving world of cosmetics. Discover how to shine in the white space – where innovation and beauty collide!

Daniela Ciocan


Access Beauty Insiders

David Berkman

CEO & Co-Owner

Allta International, Inc.

Dan Salain

CEO & Chairman

Arnasi Group

Xin Shui