The session will uncover three key emotional motivators – Trust, Intrigue, and Education – that play a pivotal role in guiding consumers towards making their first purchase. During this enlightening session, we will engage in a dynamic dialogue with leading brands, reviewing recent packaging development projects and exploring how they successfully integrated these critical motivators into their branding and packaging designs.
Key Takeaways:
• Practical insights to enhance your brand’s appeal to new prospects
• Actionable strategies and real-world examples that enhance your brand’s appeal to new prospects
• How to optimize your packaging content to ensure it has a lasting impact on consumers
• How to leverage your brand’s unique strengths and qualities to create a strong emotional connection with consumers.
• The art and science of utilizing colors, shapes, symbols, and words to their fullest potential in packaging design.
Sheri Koetting
Founder
MSLK
