Presentation of the IT Awards
MakeUp in IT Awards is an international prize awarded by a jury that rewards and promotes the best in cosmetic innovation, formulation, turnkey services, packaging and accessories.
Praised by the cosmetics industry, this annual competition highlights innovation and trends, key components of the MakeUp in events DNA.
A selective competition
The “IT Awards” are awarded by a two-round vote, involving all the jury members. In order to guarantee a representative panel of skincare and makeup innovation, the competition is open free of charge to all our exhibiting suppliers, who can submit up to three innovations.
The evaluation process includes two rounds:
Nominees selection
The first selection stage is based on a video pitch and an in-depth questionnaire. Exhibitors describe the added value of their innovations compared to existing products on the market, regarding: sensory experience, utility, components and/or materials used, environmental/sustainable impact, color rendering, lighting, texture, design and processing.
As a result of this evaluation, there are four nominations in each of these categories:
- Formulation
- Full service
- Accessories
- Packaging
Tests and evaluations by the Jury
At the second stage, the Jury, composed of a dozen international experts in cosmetic innovation, meets for a one-day meeting to test and evaluate the new products.
At the crossroads of the expertise and experience of each member, the list of winners emerges through passionate exchanges and debates to grant an IT Award to the most innovative formula, turnkey solution, packaging and accessory.
IT Awards ceremony
The nominated products are displayed in the heart of the show and the winners are rewarded during the award ceremony on the first day of the show.
Our expert committee members
Each new product is evaluated by our international jury. Our experts, selected for their expertise in skincare and/or make-up, and specialized in the relevant field, formulate their opinion by considering
- The ability of the submitted products to meet emerging and future beauty trends.
- The innovation degree compared to existing products on the market.
We are highly proud to work with the best international beauty experts!
Ana Allen
Renowned beauty guru and product developer, Consultant for AccessBeauty Insider, MakeUp in LosAngeles Ambassador
Aurélie Banco
Founder of CO-LAB-ORA, a collaborative and ethical cosmetic laboratory.
Charlotte Marion
Beauty product and innovation specialist (Yves Rocher, Dior, Chanel) and project management.
Dany Sanz
Brand creator, Make Up for Ever, consultant in product development and formulation.
Mirela Mitan
PhD, MBA – USA
Emmanuelle Dumas
Cosmetic Marketing Expert – Committed Beauty – Cleanbeauty – Wellness – Food Supplements Nutricosmetics.
Luisa Oliva
Founder of LO Consulting specialized in the design of make-up and skin care product formulations.
Aimara Coupet
MakeUp Expert, Melanted Skin Specialist, Founder BE+RADIANCE Healthy Skin Makeup
Charles-Emmanuel Gounod
Expert in B2B international trade in the beauty sector.
Daniel Saclier
Expert in product development and packaging sourcing (L’Oréal, Guerlain, LVMH).
David Souza
Packaging Development Consultant – USA
Florence Bernardin
Founder of Asia Cosme Lab, specialized in the analysis and deciphering of the Asian market trends.
Jean-Louis Mathiez
Expert in packaging, founder of the agency Cinqpats.
Philippe Bonneyrat
Packaging and Plastics Engineer, founder of Lion Vert Création agency.
Discover the IT Awards 2024!
The most innovative cosmetic products will be presented at the heart of the show. Be sure to stop by to source the latest innovations!
What if you won an Award?
Take part to the contest and try your chance to see your products displayed in the heart of the show in a dedicated area, with a guaranteed visibility!
