MakeUp in World

2025 February, 12 & 13

LA Convention Center

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Eleonora Mazzilli

Eleonora Mazzilli


Trend Localization & Business Development Director, North America

Eleonora is the Trend Localization & Business Development Director, North America at BEAUTYSTREAMS and has been spearheading business and partnership developments within the American and Canadian markets. After managing the U.K. market, Eleonora is now in charge of growing BEAUTYSTREAMS’ largest accounts and has attended and presented insightful conferences at many global beauty trade shows including MakeUp in New York 2022 with BEAUTYSTREAMS Founder and CEO, Lan Vu. Passionate about culture and travel, Eleonora earned a Master’s Degree in Languages, Society & Communications from the University of Bologna followed by a Master’s Degree in Digital Marketing & Communications at 24ORE Business School. Of Italian origin, Eleonora is fluent in four languages and has leaned on her collaborative and entrepreneurial nature to develop many successful collaborations for BEAUTYSTREAMS.