Recognizing the consumer as an individual has never been more essential in the beauty world. As we continue to take strides towards hyper-personalization, the definition of consumer segments is undergoing constant transformation, as factors such as age, social status, and a myriad of demographics come into play when addressing the beauty consumer today. In line with the global inclusivity movement and the demand for more representation across minorities, an infinite combination of factors creates a challenge for brands as consumers expect to be addressed on a personal level and be presented with offers adapted to their unique needs. While acknowledging the importance of such a challenge, addressing this shift will become a vital consideration for brands in years to come. Exploring how this changing consumer landscape will affect beauty and wellness at large, Accessible Beauty deciphers the ways in which brands can address diversity in their product development and marketing strategies while tapping into consumers’ desires for all-encompassing health and beauty.
Eleonora Mazzilli
Trend Localization & Business Development Director, North America
Beautystreams
