MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

Terri Bryant

Terribryant Guidebeauty

Guide Beauty


For 25 years, Terri Bryant was a celebrity makeup artist and education executive working for major brands such as Smashbox, Dior, and Josie Maran. She saw the world through an artist’s eye, finding unique beauty to be celebrated in the face of each person that sat in her makeup chair. Throughout her time as a makeup artist, Bryant worked with people of all skill sets and abilities. She found that while her enthusiasm for makeup seemed to be shared almost universally, her skillset and natural ability as a makeup artist was not, and was always looking for ways to make makeup better and easier for everybody. Then a life-changing event accelerated these efforts. When Bryant was diagnosed with Parkinson’s eight years ago, her first thought was “what if I lose the ability to apply my makeup?” This wasn’t a question of vanity, but one of a lifelong passion and connection to a community. She got to work designing a line that would make application easier and better not only for her, but also for all those people she had met over the years who struggled with applying the looks she had created for them.This resilience led to the launch of GUIDE Beauty, a collection of makeup tools and products mindfully and intentionally designed with users across all levels of skill, ability, and disability, to create products that can be enjoyed by all, regardless of skill, ability, and disability. GUIDE Beauty’s thoughtfully designed products have won multiple beauty industry awards including: “Allure, Best of Beauty Breakthrough Award”, “O, The Oprah Magazine Beauty O-Wards for Best Eyeliner”, “Essence Best in Black Beauty” and “Harper’s Bazaar, Beauty Icon Award.