With 25 years of experience in the beauty industry, Jennifer Raphael is a leading strategic product innovator, seasoned beauty consultant, world traveler and a mother of two. A graduate of the University of Western Ontario, Jennifer began her career in the fashion industry and quickly pivoted to beauty. She joined Orchard Custom Beauty the year it launched in 1994. Throughout her years at Orchard (an IBG Brand), Jennifer has worked in every aspect of the business, from product development and innovation to creative marketing, branding and high-level executive management. She has partnered with retailers and brand founders to conceptualize, forecast, innovate and formulate award-winning products that have been launched and marketed throughout the world. In 2019, Jennifer was an integral player leveraging the acquisition of Orchard by the Albea Group – one of the world’s largest packaging suppliers. As part of this acquisition the Innovative Beauty Group was formed and Jennifer was appointed as CEO of IBG North America.
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