Inside the Brain-Skin Axis

In its 2024 beauty trend report, Mintel declared, “The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.” In this new era, researchers and brands have an unprecedented opportunity to provide holistic care, inside and out. From neurocosmetic ingredients to aromatherapeutic benefits and ingestible solutions to psychodermatology, beauty is entering a new phase of total care. This session will feature brands that operate at the intersection of mental and physical well-being and beauty, offering wellness and aesthetic benefits for consumers seeking to live longer, healthier, happier lives. Key discussion points will include: – The interconnectedness of health and beauty – Consumer drivers of mind-beauty solutions – Brand innovations providing holistic benefits – A look at what’s next for the sector: new claims and wellness targets