MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request


Inside the Brain-Skin Axis

Wednesday 15 February
1:00 pm

In its 2024 beauty trend report, Mintel declared, “The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.” In this new era, researchers and brands have an unprecedented opportunity to provide holistic care, inside and out. From neurocosmetic ingredients to aromatherapeutic benefits and ingestible solutions to psychodermatology, beauty is entering a new phase of total care. This session will feature brands that operate at the intersection of mental and physical well-being and beauty, offering wellness and aesthetic benefits for consumers seeking to live longer, healthier, happier lives. Key discussion points will include: – The interconnectedness of health and beauty – Consumer drivers of mind-beauty solutions – Brand innovations providing holistic benefits – A look at what’s next for the sector: new claims and wellness targets

Jeb Gleason-Allured

Content Director

Global Cosmetic Industry

Jennifer Raphael


IBG North America

Stephanie Lee



Robyn Melissa Watkins

Founder & Head of Product Development

Holistic Beauty Group