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2025 February, 12 & 13

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US Skincare and Makeup trends

Beauty Influencers

Banniere Article New Site Mu (600 × 200 px)

US, 2023

“Consumers are taking beauty influencers’ recommendations, but they’ve become accustomed to free content. As brands continue to work with beauty influencers – and influencers continue demanding to be paid what they are worth – they will need to be aile and willing to experiment with a variety of types of content that could catch a consumer’s eye.”

Jennifer White Boehm
Direct, US BPCH Reports

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