MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request

US Skincare and Makeup trends

The emotional resonance of beauty

Emotional Resonance Of Beauty

Explore Upcoming Beauty & Wellness Trends Decoded by Peclers Paris’ Experts.

In response to the ever-increasing unpredictability of our daily lives, emerges a profound need for intensity and value that transcends conventional notions of Beauty. This quest unveils a rich palette of emotions, expanding the holistic scope of our experiences. This evolution not only breaks with convention but also paves the way for the emergence of new well-being categories that cater to the complexities of our contemporary existence.

In this dynamic landscape of evolving beauty, the convergence of bold creativity, introspective exploration, eco-conscious innovation, and celebratory summer vibes creates a tapestry of experiences that resonate with the multidimensional nature of our lives. As we navigate this new paradigm, the pursuit of beauty becomes a journey of self-discovery, resilience, and an unwavering celebration of the human existence.

In the midst of this dynamic evolution, four major trends have surfaced, tailored to meet the diverse needs of consumers in this immersive landscape of evolving beauty and well-being.

Carefree Playfulness: A Symphony of Joyful Creativity

Visuel 1 A Gaetano Pesce Bottega Veneta Runway Set Design Milan Fashion ...

In a world hungering for lightness, a new, vibrant momentum joyously embraces the carefree spirit of childhood as an abundant source of joy. This unparalleled and singular creativity boldly reimagines playful, fun, and daring aesthetics, occasionally daring to challenge the conventional boundaries of taste. This infectious and regressive mood unfolds as a tapestry of surprises and delights, injecting an air of whimsy and spontaneity into the fabric of everyday life.

Let’s now explore how this trend manifests in the consumer portrait.

“The irreverent child”, nonchalantly injecting a whimsical spirit into their daily lives, these artists-at-heart have fun with childlike codes to develop a playful, quite unique state of mind. Driven by the desire to experiment, they pair a mischievous attitude with tongue-in-cheek antics to form a highly colorful aesthetic language.

Emotional Glory: A Multifaceted Celebration of Femininity

Visuel 2 A 1 Lea Zeroil Lune Rousse Solo Show Maestria Gallerie Parisde

Introducing the second trend we delve into: Emotional Glory. A profound celebration of life and femininity unfolds, navigating the intricate complexities of emotions that dance between mellow melancholy and resilient energy. Here, the passage of time is embraced with benevolence, and not-so-perfect bodies become the canvas for a powerful and authentic vision of womanhood.

“The fiercely resilient”, these resilient individuals stand as emblematic figures of inclusivity, glorifying all beings who turn life’s hardships into sources of strength. In their quest for empowerment, they demand better representation in society and actively seek increasingly targeted experiences tailored to address their specific needs.

Eco Fiction: Crafting a Futuristic Eden to Alleviate Eco-Anxiety

Rcu 1

Amidst the rising tide of eco-anxiety, a transformative movement emerges, urging creatives to become the architects of a futuristic Eden. This innovative journey combines the realms of technology, fantasy, and sensoriality to not only inspire wonder but also to actively contribute to the preservation of our precious natural resources. Biodiversity and water, hailed as the new blue gold, take center stage in these fictional explorations where technology and nature harmoniously co-evolve, offering a glimpse into a sustainable and enchanting future.

It’s in this landscape that “The sustainable visionary” is evolving.Enthralled by nature’s resources and fascinated by the powers of science and technology, these visionaries forge an almost fictional vision of the environment. Between the virtual and the tangible, they are attuned to mindful innovations that celebrate biodiversity.

Solar Release: Basking in the Eternal Summer Glow

Visuel 4 A Sonora Art Village Davit Mary Jilavyan Design Concept Dezeen

Steeped in the perpetual warmth of an endless summer, the vibrant energy of the sun and the laidback ambiance cultivate a sense of libertarian exhilaration. Amidst tropical aromas, festive evenings unfold, inviting a carefree disinhibition and immersing individuals in the shimmering blaze of a sunset conducive to sensuality and blissful decadence.

Amidst this solar embrace, the atmosphere becomes a canvas for celebratory moments, where the boundaries between day and night blur into a seamless tapestry of joy and indulgence. The eternal summer glow serves as an invitation to savor life’s pleasures, creating a haven for those who seek liberation and unrestrained enjoyment.

The liberation and cult of the body evolve toward more passionate and uninhibited expressions. In quest of escape and letting go, the “exalted pleasure-seeker”, sensual epicureans explore new partying modes, nourished by the vital solar energy of an endless summer.

Peclers Paris is a leading consulting agency in Creative Strategy for Fashion, Beauty, Design & Lifestyle prospective trends. We accompany brands to shape their future, reveal their singularity and develop more desirable products, services and experiences.


Our mission:

  • Anticipate changes in your industry & markets
  • Understand desires and future consumer behavior
  • Decipher the emerging consumption values
  • Conceive new expressions territories and innovative creative concepts for brands

We are an international agency with headquarter in Paris – France and offices in Shanghai – Mainland China and New-York & Los Angeles – USA.

Contact :

Keep up with our latest news :