US Skincare and Makeup trends

22/11/2022

What does beauty industry innovation really mean?

The cosmetics and personal care sector thrives on what’s now, what’s new, and what’s next. There is an insatiable appetite for novelty among marketers, manufacturers, and media; among chemists, consumers, and CEOs. Everywhere you look in beauty, it seems …

Innovation

11/02/2022

Skincare novelty « Fermented Beauty »

Interview with Nathalie Dessirier, Marketing Director at MS BEAUTILAB Why did you decide to focus on “fermented beauty”, new trend which, according to the market research firm WGSN, is going to have a long-lasting impact on the beauty market? …

Formulation

01/12/2021

Nouveau Goth

Modern goth goes glam, as an updated take on darker makeup moods combines the aesthetic of an emo haute couture catwalk, as punk and grunge inspired styles boom on TikTok and aesthetics like “gothcore” and “dark naturalism” inspire creativity. …

MakeUp

18/11/2021

Y2K Revival

Nostalgia continues to reign supreme over the beauty industry, as we see a strong interest in Y2K beauty aesthetics, driven by Gen Z’s obsession with aesthetic experimentation and need for feel-good play, as early 00s style captures the imagination …

MakeUp

12/11/2021

Cyber Era

As technology propels us into a new era, we become fascinated by alien life forms and virtual avatars, as we embrace a digital-age aesthetic, with beauty products inspired by futuristic colors and other-worldly textures. As technology propels us into …