MakeUp in World

2025 February, 12 & 13

LA Convention Center

Badge Request
Exhibit

#Conference

What does your lifestyle have to do with your skin? Everything.Bianca de la Garza Beauty understands your skin is “connected” to every organ in your body. What you eat, drink, think about, and do impacts how healthy your skin can …
A new snippet from MakeUp in’s conference program: Continuing the unique collaboration between BEAUTYSTREAMS x MakeUp In, The Color Wave project is an expert study of color and identifies the key forecasted color for 2020. Announced one year in advance, this gives …
As always at the MakeUp in LosAngeles shows, an amazing conference program awaits you on the fringe of the show itself. Trends, brands stories, market news, innovations… All the “hot” subjects of the moment will be covered and explained …
Decoding, trends and guidelines at MakeUp in LosAngeles! From Retailers to Brands, from a trend to a mainstream movement, the clean beauty movement took the market by storm. Influenced by the Wellness movement and propelled by a new generation …